Upwardly mobile

Redefining business mobility in Britain

Mobile technology is changing the way British people live their lives. Searching for information on people, products and services using a mobile device influences decisions on who to meet, where to go, what to do and what to buy.

Deloitte’s Consulting practice conducted a new study, commissioned by EE, to explore what British businesses understand by the notion of mobility, what they have done so far to respond to this new movement and how British workers view mobility in their working day compared to that in their personal lives.

Key findings

  • The first Generation Y CEO (born after 1980) to lead a British FTSE company is expected to be appointed by 2016
  • This ‘changing of the guard’ will bring about a huge shift in organisational culture and business mobility, enabling employees to work whenever and wherever they like
  • British businesses have suffered a ‘lost decade’ of mobility, with only a fifth of employees currently equipped to work efficiently out of the office and on the move
  • 63% of respondents agree that organisational security policies restrict use of mobile technology
  • 60% of respondents say ‘presenteeism’ characterises their company’s work culture
  • 56% of Gen Y respondents believe increased mobile working would improve their productivity.
Upwardly mobile

About the research

This report features quantitative and qualitative research, which took place during May 2013. It comprises:

  • An online survey of 1,038 UK-based employees who work in organisations that employ more than 1,000 staff
  • 20 in-depth interviews with senior industry leaders.

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