Digital Engagement

Tech Trends 2014

With more and more parts of the business becoming digital, the CIO has an opportunity to build a new legacy for IT.

Chapter summary

Content and assets are increasingly digital - with audio, video, and interactive elements - and consumed across multiple channels, including not only mobile, social, and the web, but also in store, on location, or in the field. Whether for customers, employees, or business partners, digital engagement is about creating a consistent, compelling, and contextual way of personalising, delivering, and sometimes even monetising the user’s overall experience - especially as core products become augmented or replaced with digital intellectual property.

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