Insights

Industrialised crowdsourcing

Tech Trends 2014

Today, technology makes crowdsourcing possible on an industrial scale, with potentially disruptive impacts on both cost and innovation.

Chapter summary

Enterprise adoption of the power of the crowd allows specialised skills to be dynamically sourced from anyone, anywhere, and only as needed. Companies can use the collective knowledge of the masses to help with tasks from data entry and coding to advanced analytics and product development. The potential for disruptive impact on cost alone likely makes early experimentation worthwhile, but there are also broader implications for innovation in the enterprise. 

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