Insight Driven Organisation (IDO) Survey

Benchmarking your analytics journey

April 2017

Over a third of C-suite respondents and executives consider analytics relevant to them, according to our inaugural Insight Driven Organisation survey, and data-driven and analytical programmes are a key focus of the year ahead.

It's what we do that makes the difference


More data has been created in the past two years than in the entire history of the human race. Yet less than 0.5% of all data has ever been analysed and used.1 The ability to sift, make sense of, and leverage data is a key differentiator in the market.

What does this new ‘Insight Economy’ mean in practice?

We spoke to over 45 CxOs based all over the world and across industries in our inaugural Insight Driven Organisation survey. We wanted to gauge what business challenges they are facing, and what the future holds for them and their data.

1 Marr, B., Forbes: Big Data, [website], 2015, (accessed 02/03/2017).

Key findings

  • 93 per cent of our respondents indicated a lack of root cause analysis, trusted insight, and overall data governance capabilities within their organisations

  • Almost 70 per cent of respondents told us that they are hoping to hire analytics talent in the next couple of months, but less than 10 per cent have any specific analytics performance metrics, succession plans, or training or L&D programmes 

  • 40 per cent of our respondents rely on individual business unit heads to champion analytics, with 7 per cent unable to identify any ownership of analytics

  • ‘As a Service’ environments will be increasingly used: respondents considered Data, Information Delivery, Insight, and Platforms as Services. Financial Services and Energy and Resources respondents in particular were interested in Platforms as a Service (36 per cent and 40 per cent respectively).

Please get in touch with Andy Gauld should you wish to participate in the 2018 survey

Come join us at our upcoming event, Experience Analytics: Scaling insights across your organisation. To be held at Tobacco Dock, London – 14 November 2017

Looking ahead

  • Having the right person at the helm of Analytics programmes is critical - defining and growing an enterprise-wide ownership model to drive the analytics agenda, is surprisingly absent and needs to be the centre of attention for the upcoming year
  • Successful long-term retention and opportunities to build analytical skills will be critical - almost 70 per cent of organisations will imminently hire analytical talent, but less than 10 per cent have specified performance metrics, succession plans, or any training or L&D programmes for analytics
  • Effective data and information management and the capability to control data needs to be a priority. Close to 93 per cent of our respondents indicated a lack of root cause analysis, trusted insight, and overall data governance capabilities within their organisations.

Deloitte expert viewpoint

‘The shift in people’s perception of Analytics has changed over the past few years, moving away from solely thinking about the new technology and how to apply it, to taking into account what the business really wants from Analytics.’

‘[People] are still focusing on fixing some of the fundamental data challenges, but in parallel starting to build business changing capabilities that are delivering real insight.’

Andy Gauld, IDO Global Proposition Leader

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