Ed Shedd

Sustainability & TMT Practice Leads in Europe Lead Partner for Google EMEA


Ed Shedd

1 New Street Square


United Kingdom


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Ed’s role combine’s his two passions, TMT and Sustainability. With over 30 years’ experience in helping CEOs and their teams deliver digital transformation in the TMT sector, he helps our clients and society win the race to net positive and to accelerate the systemic, transformative change we need, if we are to achieve at least 40% reduction in emissions and a doubling of biodiversity by 2030. He is hugely enthusiastic about accelerating the energy transition, sustainable food processes, alongside building a circular, nature positive world.

With decades of experience in film and broadcasting, he is a proud Brummie helping attract investment into the West Midlands Creative Sector, the home of original storytelling, as Chair of Create Central. He is also a big Aston Villa fan!

Ed Shedd