People
Geoff Hurst
Automotive Consultant
Senior Manager
Geoff Hurst is an automotive expert who specialises in aftersales. He has spent more than 19 years in the industry working across a range of brands from niche high end sports cars and electric vehicles (EVs) to high volume commercial vehicles. This rich experience has enabled him to understand the industry from multiple perspectives.
Geoff played a pivotal role in creating a European Service Network for one of the most disruptive EV start-ups in automotive; making him an expert in EVs, EV infrastructure and connected vehicle rechnology. This experience has seen him lead a successful multi-brand EV strategy project for one of the UK’s largest automotive businesses.
He recently completed a Master in Business Administration with Warwick Business School. His dissertation focused on the strategic significance of connected vehicle technology to volume OEMs and achieved a Distinction.