Strategy Lead Digital Retail & Consumer
The Hanover Building
Sameena is a digital strategist focused on shaping, delivering and running complex digital transformations for Consumer and Retail brands. Sameena leads our Deloitte Digital advisory and strategy practice within the UK Commerce team, helping clients build propositions that can successfully adapt to ever-changing consumer, market and technology trends.
Sameena joined Deloitte Digital in London in 2018 after a career in digital agencies where she looked after a portfolio of consumer and retail clients. She was tempted over to Consulting so she could help shape the industry with top tier clients at a scale you only really get to do in a big firm! Originally from Manchester, she relocated back up north in 2020, passionate about building our talent and opportunities in the region.
Outside of work however Sameena is all about spending time with her family and friends rediscovering her Northern roots after years in London, usually centred around good food and wine.