The fast-moving mobility and sustainability trends transforming the automotive sector

By Steve Jensen, Audit & Assurance Partner, Deloitte & Touche LLP

Talking points

• Deloitte’s 2025 Global Automotive Consumer Study explores fast-moving future of mobility trends in the automotive industry.
• Major themes include growing interest in mobility as a service (MaaS), hybrid vehicles, and sustainability initiatives.
• Deloitte can advise automotive companies with tailored audit and assurance (A&A) sustainability services designed specifically for their sector.

Think the auto industry moves slower than the tech sector? Deloitte’s new 2025 Global Automotive Consumer Study may surprise you. Capturing the opinions and behaviors of 31,000 consumers in 30 countries, this year’s study shows just how fast and furiously the global automotive sector is transforming.

The comprehensive report provides insights into rapidly changing automotive industry trends such as electric vehicle (EV) sales momentum, mobility as a service, autonomous vehicles, brand loyalty, and sustainability initiatives. Here’s a preview of some of the major themes and insights.

Electric vehicles

The momentum for all-battery EV sales has waned, but the desire for zero-emission transportation still appears to be intact. High prices, range anxiety, and charging issues continue to dampen EV demand. As a result, many consumers are turning to hybrids and range extenders to reduce fuel costs and emissions without depending heavily on charging infrastructure.

Mobility as a service

Younger consumers (ages 18–34) are showing interest in MaaS solutions over traditional vehicle ownership. This trend is prominent in markets like India, Southeast Asia, China, and the United States, with a higher frequency of daily vehicle use. Automotive companies should adapt to this shift by offering flexible mobility solutions.

AI and autonomous vehicles

Survey respondents view the integration of artificial intelligence (AI) into vehicle systems as beneficial, especially in Asia-Pacific markets. While autonomous vehicles are gaining attention, safety concerns remain a significant barrier for consumers in markets like India, the United Kingdom, and the United States. The regulatory environment governing autonomous technology is evolving, which may accelerate the deployment of self-driving vehicle fleets.

Rising vehicle brand defection

Brand loyalty has come under increasing pressure lately. In our study, consumers indicated a willingness to switch brands when purchasing their next vehicle to gain improvements in price, product quality, or performance. This trend is particularly noticeable in developing markets such as China with a significant number of first-time buyers. To retain market share, automotive companies should focus on building strong customer relationships.

The importance of sustainability in the automotive industry

Sustainability factors are increasingly important in shaping the automotive industry and future of mobility. As consumers and regulators demand greater accountability and sustainability, automotive companies should work to meet these rising expectations.

How might this be possible? By integrating sustainability principles into their operations and business strategies. Sustainability services geared specifically toward the automotive sector can allow these companies to navigate the complexities of the evolving mobility landscape.

Sustainability services

When evaluating sustainability services, it’s important to choose a provider with extensive experience and industry leadership providing sustainability services to automotive companies. A top-tier sustainability services adviser can recommend ways for the company to drive value and efficiencies in several areas, including:

• Sustainability initiatives: Many automotive companies are looking for advice in developing and implementing sustainable practices that can reduce environmental impact. This includes optimizing supply chains, enhancing energy efficiency, and promoting the use of renewable resources. By prioritizing sustainability, automotive companies can reduce their carbon footprint and meet the growing demand for eco-friendly vehicles.
• Regulatory compliance: With shifting regulatory policies and global trade tensions, many automotive companies are seeking guidance on complying with local and international regulations. Regulatory compliance services can advise auto companies on ways to stay compliant, especially with stricter environmental standards, and avoid legal and financial penalties.
• Risk management: Sustainability services can include comprehensive risk assessments to advise on the identification and mitigation of potential operational and financial risks. This proactive approach allows companies to maintain stability and resilience in a dynamic market. Effective risk management is important for navigating the uncertainties associated with technological advancements and market fluctuations.
• Stakeholder engagement: Effective communication with stakeholders can build trust and transparency. A sustainability services provider should have extensive experience advising automotive companies as they develop robust sustainability reporting frameworks that showcase their commitment to social and environmental responsibility. Transparent reporting can foster trust among investors, customers, and regulators, potentially enhancing the company's reputation and competitive edge.

What role can Deloitte play?

Working with Deloitte's Automotive Audit & Assurance sustainability team can allow your company to leverage the future of mobility trends outlined in Deloitte’s 2025 Global Automotive Consumer Study. Our tailored sustainability services can advise on ways you can drive value and efficiency, potentially positioning you for long-term success in a rapidly evolving market. Visit our A&A Consumer Services page or contact us directly for more information.

The services described herein are illustrative in nature and are intended to demonstrate our experience and capabilities in these areas; however, due to independence restrictions that may apply to audit clients (including affiliates) of Deloitte & Touche LLP, we may be unable to provide certain services based on individual facts and circumstances.

This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.

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