20 Nov.

Modernizing revenue streams in the sports industry

Technology, Media & Telecommunications

Friday, 01:00 p.m.  ET | 1 hr
Credits offered: CPE Event language: English

Participants will take a deeper dive into the rapidly evolving sports business landscape and how teams, leagues, and media companies can tap into audience data to create new value.


Key takeaways

Host: Jessica Kosmowski, principal, Deloitte Consulting LLP

1 Overview CPE credit | Specialized Knowledge

With the proliferation and advancement of technology and analytics, sports organizations today have access to a wealth of fan data like never before. How can the sports ecosystem leverage this data to capture untapped value and drive new revenue? We’ll discuss:

  • Capitalizing on new and existing revenue streams within modernized ad businesses and platforms.
  • How sports organizations and advertisers can collaborate to deliver more personalized experiences.
  • Security and privacy implications around how data is collected and monetized.

Meet the speaker

Jessica Kosmowski

Jessica Kosmowski

US Consulting TMT Leader

Jessica has been a strategic advisor to top executives for more than 20 years. She is a principal with Deloitte Consulting LLP and currently serves as the national consulting leader for the Technology, Media, & Telecommunications (TMT) practice. Jessica has worked with organizations across continents and industries and has spent most of her time serving TMT clients. She specializes in strategic transformation, growth strategy, and global mergers & acquisitions.

Adam Deutsch

Adam Deutsch

Managing Director | Deloitte Consulting LLP

Adam is a managing director within Deloitte Consulting, LLP, and has 20 years of digital media experience across many large media and travel brands. He has extensive experience in product development, brand marketing, digital strategy, and sales and operations. He has held leadership roles in international market expansion on web, app and OTT platforms. He also has Digital Ad Sales experience including programmatic and direct/premium sales.

Dbriefs resources

Friday, 20 Nov 2020 01:00 p.m. ET
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