Host: Jessica Kosmowski, principal, Deloitte Consulting LLP
With the proliferation and advancement of technology and analytics, sports organizations today have access to a wealth of fan data like never before. How can the sports ecosystem leverage this data to capture untapped value and drive new revenue? We’ll discuss:
- Capitalizing on new and existing revenue streams within modernized ad businesses and platforms.
- How sports organizations and advertisers can collaborate to deliver more personalized experiences.
- Security and privacy implications around how data is collected and monetized.
Meet the speaker
Jessica has been a strategic advisor to top executives for more than 20 years. She is a principal with Deloitte Consulting LLP and currently serves as the national consulting leader for the Technology, Media, & Telecommunications (TMT) practice. Jessica has worked with organizations across continents and industries and has spent most of her time serving TMT clients. She specializes in strategic transformation, growth strategy, and global mergers & acquisitions.
Adam is a managing director within Deloitte Consulting, LLP, and has 20 years of digital media experience across many large media and travel brands. He has extensive experience in product development, brand marketing, digital strategy, and sales and operations. He has held leadership roles in international market expansion on web, app and OTT platforms. He also has Digital Ad Sales experience including programmatic and direct/premium sales.