18 Mar.

Deloitte Global Automotive Consumer Study: Tracking industry changes


Thursday, 02:00 p.m.  ET | 1 hr
Credits offered: CPE Event language: English

Participants will gain insights that can help them prioritize and better position their business strategies and investments in the future.

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Key takeaways

Host: Jason Coffman, principal, Deloitte Consulting LLP

Presenters: Masa Hasegawa and Ryan Robinson

1 Overview CPE credit | Business Management & Organization

Consumer behavior across industries is evolving exponentially, and the automotive sector is no different. Deloitte’s 2021 Global Automotive Consumer Study offers perspectives on several behavior shifts that are contributing to a rapidly evolving global mobility system. We surveyed more than 24,000 consumers in 23 countries to explore opinions on the critical issues affecting the automotive sector. We’ll discuss:

  • Consumer view of electric vehicles and internal combustible engines
  • Percentage of younger consumers that requested vehicle payment deferment
  • Timeline for consumers to acquire their next vehicle
  • Consumer preference on vehicle purchasing

Meet the speakers

Masa Hasegawa

Masa Hasegawa

Global Automotive | Strategy & Operations

Masa is a core member of the Global Automotive and Strategy & Operations practices at Deloitte Consulting LLP. His 20 years of automotive and manufacturing experience spans both OEM and consulting. Masa has market eminence as a thought leader in market entry, product development, customer experience, marketing strategy, and global supply chain. He is a regular contributor of articles on topics including electric vehicle adoption and ecosystem and market challenges of connected vehicle space.

Ryan Robinson

Ryan Robinson

Automotive Research Leader

Ryan is the research leader supporting the global Automotive sector for Deloitte's Consumer Industry Center at Deloitte LLP. His primary focus is creating engaging, actionable insights to deepen the conversation around key trends and issues occurring across the global automotive sector landscape. For the past two decades, Ryan has supported companies throughout the automotive value chain, from manufacturers and parts suppliers to private equity firms and after-market service providers. He has been a frequent speaker at industry conferences and has been quoted as a subject-matter expert in major media outlets around the world. Robinson holds degrees in philosophy, classical archaeology, and English literature from Concordia University in Montreal, Canada.

Jason Coffman

Jason Coffman

Automotive & Off-Highway Sub-Sector Leader

Jason Coffman is the US Automotive Consulting leader within Deloitte Consulting LLP’s US Automotive practice. Coffman has over two decades of industry experience and has been an integral part of shaping Deloitte’s Future of Mobility initiative and key offerings around digital, dealer services, and sales & marketing. He is based out of Detroit. Connect with him on LinkedIn at www.linkedin.com/in/jason-coffman-11279a1/.

Dbriefs resources

Thursday, 18 Mar 2021 02:00 p.m. ET
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