20 May

Digital media trends 2021: Multigenerational insights and implications

Technology, Media & Telecommunications

Thursday, 02:00 p.m.  ET | 1 hr
Credits offered: CPE Event language: English

Participants will gain insights from Deloitte’s Digital Media Trends Survey, 15th edition, and learn how media and entertainment companies can harness consumer attitudes to drive loyalty and enable growth.

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Key takeaways

Host: Hanish Patel, managing director, Deloitte Consulting LLP

Presenters: Kevin Westcott and Jana Arbanas

1 Overview CPE credit | Specialized Knowledge

The pandemic has accelerated preexisting industry trends and altered entertainment-related behaviors. For technology, media, and telecommunications (TMT) companies, understanding and harnessing consumer attitudes and behaviors is crucial to driving loyalty and enabling growth. We’ll discuss:

  • The similarities and differences between streaming video, streaming music, and gaming audiences, and the interconnectivity between social media, advertising, and trust
  • How technology use and content consumption differ by generation
  • Crucial considerations for companies to best position themselves to adapt to new customer behaviors and rising competition

Meet the speakers

Kevin Westcott

Kevin Westcott

Vice Chairman | US Tech, Media & Telecom Leader

Kevin Westcott is a vice chair and leads the US Technology, Media & Telecommunications (TMT) practice of Deloitte; as well as serves as the global Telecommunications, Media and Entertainment (TME) practice leader. Kevin has more than 30 years of experience in strategic and operational planning, as well as implementing global business change and technology projects for major telecom and media organizations. His industry experience spans film, television, home entertainment, broadcasting, over-the top, publishing, licensing, and games. Kevin is an author of Deloitte’s Digital Media Trends Survey a co-author of Deloitte’s Digital Media Maturity Model, and speaks regularly on media consumption trends.

Jana Arbanas

Jana Arbanas

US Telecom, Media & Entertainment Sector Leader

Jana is vice chair and Deloitte’s US Telecom, Media and Entertainment (TM&E) sector leader. She is also a principal in Deloitte and Touche’s Risk and Financial Advisory practice. Jana has more than 20 years of experience in serving large, multi-national technology companies to help them address enterprise risk. She has leveraged her risk advisory capabilities to lead engagements for digital platform companies, helping them navigate evolving regulatory requirements and business transformation. Jana has built worldwide engagement teams to serve several Fortune 500 companies, across the Americas, Europe, Middle East, and Asia. As the US TM&E sector leader, Jana is focused on strategic direction and market eminence of the TM&E sector, and go-to-market strategies for Deloitte’s key businesses. Jana was formerly the Inclusion and Well-being leader for Risk and Financial Advisory and continues to bring inclusion and well-being into everything she does.

Dbriefs resources

Thursday, 20 May 2021 02:00 p.m. ET
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