20 Feb.

Building consumer trust amid growing data privacy and security concerns

Technology, Media, & Telecommunications

Tuesday, 12:00 p.m.  ET | 1 hr
Credits offered: CPE Event language: English

Participants will discover how companies can increase consumer trust in their devices and services while giving them more choice over how their data is used.

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Key takeaways

Presenters: Jana Arbanas, principal, Deloitte & Touche LLP
                      Tanneasha Gordon, principal, Deloitte & Touche LLP

1.0 Overview CPE credit | Specialized Knowledge

Our 2023 Connected Consumer Survey found that consumers are increasingly concerned about being “hacked and tracked” through their tech devices but often feel like it’s an uphill battle. To help win back trust, device makers and service providers should respond to growing consumer concerns and desire for more transparency and control over data. We’ll discuss:

  • Prioritizing robust data-security measures
  • Communicating data-handling practices more effectively
  • Prompting users to make informed choices about use of their data
  • Building more effective processes to minimize reliance on user data

Meet the speakers

Jana Arbanas

Jana Arbanas

US Telecom, Media & Entertainment Sector Leader

Jana is vice chair and Deloitte’s US Telecom, Media and Entertainment (TM&E) sector leader. She is also a principal in Deloitte and Touche’s Risk and Financial Advisory practice. Jana has more than 20 years of experience in serving large, multi-national technology companies to help them address enterprise risk. She has leveraged her risk advisory capabilities to lead engagements for digital platform companies, helping them navigate evolving regulatory requirements and business transformation. Jana has built worldwide engagement teams to serve several Fortune 500 companies, across the Americas, Europe, Middle East, and Asia. As the US TM&E sector leader, Jana is focused on strategic direction and market eminence of the TM&E sector, and go-to-market strategies for Deloitte’s key businesses. Jana was formerly the Inclusion and Well-being leader for Risk and Financial Advisory and continues to bring inclusion and well-being into everything she does.

Tanneasha Gordon

Tanneasha Gordon

Principal | Risk & Financial Advisory | Deloitte & Touche LLP

Tanneasha is a multifaceted cyber leader with more than 16 years of experience advising large global organizations on strategy, privacy, content compliance (i.e., Trust & Safety), data governance and data security. As a trusted advisor to her clients, she provides vital counsel to senior leaders on complex compliance transformations that involves redefining governance models, rearchitecting products and platforms, revamping policies, revising controls and redesigning operating models. Tanneasha is a forward-thinking technologist who keeps a pulse on emerging trends and technologies to help organizations anticipate and navigate disruption, threats and opportunities to their business models and product roadmaps; she is at the forefront of working with AdTech on new tech (i.e., PETs) to make digital advertising more privacy centric and crafting trustworthy solutions for Metaverse use cases. She is go-to-leader, in times of crises and change, directing companies in interpreting requirements, assessing readiness, pivoting product strategies, and implementing best-in-class solutions. Tanneasha is a Principal at Deloitte leading the Firm’s Data & Digital Trust business and a self-proclaimed sci-fi junky, avid traveler and fitness fanatic.


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Tuesday, 20 Feb 2024 12:00 p.m. ET
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