Dbriefs
26 Apr.

Leveraging data to understand the science of consumer decisions

Private Companies

Tuesday, 02:00 p.m.  ET | 1 hr
Credits offered: CPE Event language: English

Participants will learn how to apply data and science to transform their approach to targeting and sustaining consumers.

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Key takeaways

Host: Bob Rosone, managing director, Deloitte LLP

Presenters: Rob BamfordHasim Surel

1 Overview CPE credit | Specialized Knowledge

Consumer demand and behaviors are more fragmented than ever. With varying purchasing behaviors within consumer groups, regions, and channels, it can be hard for companies to truly understand today’s consumer—but it’s possible. We’ll discuss:

  • Building a holistic view of consumers and their preferences by leveraging connected data
  • Applying science to understand what truly drives demand and decisions
  • Delivering the hyperpersonalized, differentiated experiences consumers expect

Meet the speakers

Robert Rosone

Robert Rosone

Managing Director | Deloitte Private

Bob is a managing director with Deloitte LLP focused on expanding Deloitte’s services to private companies through Deloitte Private. His responsibilities include operations, business development, marketing, public relations, advertising, and communications. Bob is a member of the Deloitte Private Leadership Committee and leads the Deloitte Private global brand and marketing organization, as well as the US Best Managed Companies program. Prior to his current roles, he served as chief of staff for Deloitte’s chairman of the board and has held numerous marketing and leadership positions since joining the firm in 1998. Bob received his MBA from Fordham University and BS in political science from the College of the Holy Cross. He is the chairman of the board of United Way of Monmouth and Ocean Counties and a board member of Pro-Mujer, a women's empowerment organization serving 250,000 women in Latin America.

Rob Bamford

Rob Bamford

VP and Head of InSightIQ

Rob is a VP at Deloitte Consulting LLP in the Strategy and Analytics practice. He leads Deloitte’s InSightIQ business—a capability that develops unique, actionable insight for clients through the combination of unique consumer signals, data science, and deep industry expertise. Rob has more than 10 years of experience leading consumer strategy and data analytics projects with a focus on the Retail, Consumer Products, and Hospitality sectors.

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Tuesday, 26 Apr 2022 02:00 p.m. ET
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