Digital media trends survey, 13th edition
A snapshot of consumer media consumption
From streaming services to pay TV to gaming platforms to video games, Americans are “piecing together” their media and entertainment options to suit their needs. But consumers say they have to work hard to find their desired content—and pay for multiple subscriptions—to have it their way. Will the costs start to outweigh the benefits?
Digital media segments: Looking beyond generations
For media and entertainment companies, age really is only a number
Who’s watching? For media and entertainment companies, it’s no longer adequate to only sort customers into demographic brackets. Viewer behavior matters more than age.