Digital media trends survey, 14th edition
COVID-19 accelerates subscriptions and cancellations as consumers search for value
Before and since COVID-19 hit, consumers loaded up on paid media subscriptions and sampled free services. As costs, competition, and subscription fatigue grow, their choices today could shape the industry for the next decade.
Build it and they will embrace it
Consumers are preparing for 5G connectivity in the home and on the go
With demand for bandwidth rising, consumers are eager for 5G connectivity for both smartphones and connected home devices. But our new survey suggests that people are concerned about cost—and data privacy.