Anuj Maniar is a principal in Deloitte’s Financial Services practice with more than 20 years of consulting experience. He focuses on helping organizations drive growth and improve customer retention. Maniar leads Deloitte’s US Customer & Marketing practice for financial services clients. This practice includes providing services related to customer experience design, marketing effectiveness, CRM, digital, customer analytics, and sales force effectiveness. He has authored several of Deloitte’s methodologies in this space and presents externally on these topics.