Top trends across geographies
Deloitte’s Digital media trends expands beyond the US market in 2022, uncovering insights from Brazil, Germany, Japan, and the United Kingdom. This year’s survey results reveal significant—and often striking—shifts in consumer behavior around the world. Here are the top trends:
trend one: Streaming video’s retention struggles continue
Streaming video’s retention struggles continue
US consumers—especially Gen Zs and Millennials—are growing more frustrated with their paid streaming video services (SVOD).
trend two: Consumers want more SVOD content and pricing options
Consumers want more SVOD content and pricing options
Offering more flexibility in subscription choices could help SVOD providers retain customers—and keep them around when there are lulls in programming.
trend three: Consumers are eating up user-generated content (UGC)
Consumers are eating up user-generated content (UGC)
Better than chocolate? Watching user-generated content online is a popular entertainment activity for many, especially Gen Zs.
trend four: Influencers boost social commerce around the world
Influencers boost social commerce around the world
Consumers flock to social media—and the influencers they find there—for entertainment, information, community, and to discover products and services.
trend five: The gaming frenzy is global, social, and unstoppable
The gaming frenzy is global, social, and unstoppable
Leveling up: Led by Gen Zs and Millennials, playing video games has become a favorite entertainment activity around the world and across generations.
trend six: Game experiences blur virtual and real worlds
Game experiences blur virtual and real worlds
Into the metaverse? Gaming meets social and emotional needs, monetizes self-expression, and offers larger-than-life entertainment experiences.
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Deloitte's Center for Technology, Media & Telecommunications (TMT Center) conducts research and develops insights to help business leaders see their options more clearly. Beneath the surface of new technologies and trends, the TMT Center's research can help executives simplify complex business issues and frame smart questions. The TMT Center can help executives better discern risk and reward, capture opportunities, and solve tough challenges amid the rapidly evolving TMT landscape.
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