Top trends across geographies
Deloitte’s Digital media trends expands beyond the US market in 2022, uncovering insights from Brazil, Germany, Japan, and the United Kingdom. This year’s survey results reveal significant—and often striking—shifts in consumer behavior around the world. Here are the top trends:
trend one: Streaming video’s retention struggles continue
Streaming video’s retention struggles continue
US consumers—especially Gen Zs and Millennials—are growing more frustrated with their paid streaming video services (SVOD).
trend two: Consumers want more SVOD content and pricing options
Consumers want more SVOD content and pricing options
Offering more flexibility in subscription choices could help SVOD providers retain customers—and keep them around when there are lulls in programming.
trend three: Consumers are eating up user-generated content (UGC)
Consumers are eating up user-generated content (UGC)
Better than chocolate? Watching user-generated content online is a popular entertainment activity for many, especially Gen Zs.
trend four: Influencers boost social commerce around the world
Influencers boost social commerce around the world
Consumers flock to social media—and the influencers they find there—for entertainment, information, community, and to discover products and services.
trend five: The gaming frenzy is global, social, and unstoppable
The gaming frenzy is global, social, and unstoppable
Leveling up: Led by Gen Zs and Millennials, playing video games has become a favorite entertainment activity around the world and across generations.
trend six: Game experiences blur virtual and real worlds
Game experiences blur virtual and real worlds
Into the metaverse? Gaming meets social and emotional needs, monetizes self-expression, and offers larger-than-life entertainment experiences.
Access more insights, watch the conversation
Variety Entertainment Marketing Summit presented by Deloitte
Deloitte’s Jana Arbanas spoke with Andrew Wallenstein, the president and chief media analyst of Variety Intelligence Platform, for a keynote conversation on the latest digital media trends research. The two discussed the future of subscription entertainment services, with an emphasis on how providers can use new and engaging offerings to acquire customers and keep them on their platforms.
May 24, 2022
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