Balancing act: Seeking just the right amount of digital for a happy, healthy connected life
The 2023 Connected consumer survey explores device usage as a gateway to meaningful connections, better health, safer homes, and valued virtual experiences. This year, consumer concerns around digital fatigue, well-being, and data privacy and security persist, while the “just right” balance between virtual and physical worlds remains elusive. Tech companies that help consumers find that balance will likely benefit.
Digital life often delivers daily benefits but can also fuel tech fatigue and well-being worries
People rely on technology devices and appreciate their benefits, but “too much digital” can have drawbacks.
Consumers seek the “just right” balance between digital and physical worlds
Many consumers are taking steps to set boundaries on their own (and their children’s) digital behaviors.
Data privacy and security worries are on the rise, while trust is down
Consumers are concerned about privacy and security, but right now they feel it’s an uphill battle.
Consumers make their homes smarter, with a focus on security
While smart home device adoption is not yet widespread, many users find their features indispensable.
Hybrid workers seek the best of in-office and remote work
Shifting between the office and home can be challenging, but hybrid workers value the flexibility.
Remote learners gain experience and find success with virtual classes
Tech and social challenges are lessening as students—and teachers—grow more comfortable with digital learning technologies.
Virtual health care and fitness find their rhythm
Connected consumers improve well-being with virtual health visits and smart watches, shifting focus from tracking biometrics to fitness.
Get the report
The 4th edition of Deloitte’s Connected consumer survey explores US consumers’ digital lives, including tech adoption, data privacy and security, virtual visits and wearables, remote work, and 5G connectivity. The online survey was conducted in Q2 2023 with 2,018 US consumers and weighted to the US Census to give a representative view.
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Listen to all ten chapters of the Connected Consumer Survey 2023