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Deloitte Volunteer Impact Research
Measuring important aspects of corporate community engagement
For several years, the Deloitte Volunteer Impact Research series has focused on measuring important aspects of corporate community engagement.
Strengthening the workplace environment through volunteerism
Deloitte’s 2017 Volunteerism Survey results indicate that creating a culture of volunteerism in the workplace may boost morale, workplace atmosphere, and brand perception. Findings from the survey—which was aimed at working Americans who have volunteered in the last 12 months—also support the idea that employees may volunteer more if they have a better understanding of the impact their efforts are making.
Developing leadership skills through volunteerism
Deloitte’s 2016 Impact Survey results indicate that volunteering experience may play a big role in building leadership skills considered to be “must haves” for successful leaders. Findings from the survey—which was targeted at individuals who either directly influence hiring or indirectly influence the person making the hiring decision—also support the idea that including volunteering experience on a résumé may make job candidates significantly more attractive to employers.
2016 Deloitte Impact Survey
Survey results indicate that skills-based volunteering experience provides a marketability edge for those seeking gainful employment. The findings support the value HR executives place on skilled volunteering, as well as its relevance for college graduates and veterans transitioning to civilian life.
Survey findings reveal that millennials who frequently participate in workplace volunteer activities are more likely to be proud, loyal and satisfied employees, as compared to those who rarely or never volunteer. These and other findings suggest a link between volunteerism and several drivers of employee perceptions of positive corporate culture.
Corporate America is realizing the power of workplace volunteerism, viewing it as a means to make a real social difference. However, while companies have set high expectations for volunteerism and are increasingly turning to employees to help them make a significant social impact, measurement and accountability are lacking.
Leveraging pro bono
Both nonprofits and corporations are overlooking a high-impact opportunity to leverage pro bono and skilled volunteer support to offset a decline in corporate giving dollars.
Corporate volunteer programs
Companies invest heavily in training and development. But as corporate America deals with a shaky economy, human resource professionals are facing intense pressure to develop more cost-effective, high impact training and development programs to prepare the next generation of leaders. A solution may be found in an unlikely place – the corporate volunteer program.
Volunteering programs garner recruiting advantages
Companies that help Generation Y employees volunteer their workplace skills to nonprofits can gain recruiting advantages: Nearly two-thirds of Gen Y employees surveyed prefer companies that let them volunteer skills, but fewer than one-third of them think their companies have compelling volunteer programs.
Harnessing the full impact of volunteers
Volunteers and nonprofits are overlooking opportunities to maximize their impact: 77 percent of nonprofits say they believe that skilled volunteers could significantly improve their organization’s business practices. Yet just 12 percent of nonprofits actually put volunteers to work on such assignments.