Deloitte purchases Blab’s predictive social intelligence platform to arm clients with early warning of reputational events
Predictive social media intelligence expected to empower organizations to get in front of potential reputational events
NEW YORK, Aug. 07, 2017 — Deloitte announces an agreement to acquire certain assets of Blab, including its predictive social intelligence platform, in a move expected to provide clients with early warning of potential reputational events originating from social media conversation.
“Few assets are more valuable than an organization’s reputation,” said Chuck Saia, CEO of Deloitte Risk and Financial Advisory, Deloitte & Touche LLP. “Getting ahead of a crisis or a reputational threat is the best remedy to mitigating brand risk. Our acquisition of Blab’s predictive social intelligence platform will allow us to help our clients to assess emerging online conversations that could impact their reputation and inform their response strategy.”
Blab’s predictive social intelligence platform has traditionally been used to assist marketing teams with predictive analytics on where to reach online influencers or spend online marketing and advertising resources. Deloitte recognizes the significant opportunities to use the platform to predict how online conversations might go viral and pose a reputational threat to a given organization. By re-orienting Blab’s predictive capabilities through the lens of risk intelligence, Deloitte Risk and Financial Advisory Strategic and Reputation Risk Management offers its clients a means to identify potential reputational events and prepare for them before they gain velocity.
“As part of our effort to incubate areas of innovation, Deloitte Risk and Financial Advisory Ventures Fund is investing in disruptive solutions and technologies that have the potential to provide our clients with intelligence to protect and bolster their reputation,” said Mike Kearney, partner with Deloitte Risk and Financial Advisory, Deloitte & Touche LLP, and leader of the Brand and Reputation Ventures Fund. “Blab’s predictive capabilities have the potential to transform how organizations proactively anticipate and respond to brand and reputational risks.”
As a component of the assets acquired in the transaction, the Blab team has joined Deloitte and will help to further build and refine the capability of the predictive social intelligence platform.
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500 and more than 6,000 private and middle market companies. Our people work across more than 20 industry sectors to deliver measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to make their most challenging business decisions with confidence, and help lead the way toward a stronger economy and a healthy society.