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Deloitte Enhances Customer Experience Capabilities Through Acquisition of Web Decisions
Web Decisions brings personalized data analytics and campaign management credentials to Deloitte Digital’s Customer Experience Value (CXv) offering
New York, May 2, 2017 — Deloitte today announced that it has acquired substantially all the assets of Web Decisions LLC an omni-channel data management and marketing services company headquartered in Greensboro, North Carolina. Web Decisions is known for solving complex data management and campaign management challenges for clients in the retail, e-commerce and publishing sectors.
Web Decision’s capabilities are poised to enhance Deloitte Digital’s Customer Experience Value (CXv) offering. CXv provides marketers with the ability to personalize key touchpoints with their customers, helping them improve their brand equity, revenue and ultimately add value, through personalized, real-time, relevant campaigns.
“There is a fundamental marketing transformation at play,” said Scott Mager, principal, Deloitte Consulting LLP and advertising, marketing and commerce practice leader, Deloitte Digital. “Most marketers would agree that real-time omni-channel marketing is what's needed to support compelling digital experiences. Companies today are looking for more connected, personal and valuable client interactions.”
“Web Decision’s experience in customer data management, data analytics and real-time omni-channel marketing will further enhance our CXv offering by allowing companies to recognize a customer’s value at the point of contact and decide how to maximize that value through dynamic, personalized treatment,” said Angel Hollis Vaccaro, principal, Deloitte Consulting LLP and Experience Strategy and Services Leader, Deloitte Digital. “This, in essence, enables our clients to deliver the right message, to the right customers, in the right channel, at the right time, while measuring value in real time.”
Deloitte Digital’s CXv offering is both a solution and set of services that provides marketers with a customer strategy that is aligned with their business strategy. The offering creates customer experiences, designs and manages a customer data ecosystem, applies artificial intelligence for decision making procedures, and provides experience orchestration and message delivery. The end result is that it can help reduce customer activation costs, increase marketing spend effectiveness, and establish long-term profitable customer relationships.
“Deloitte Digital has industry-leading experience in marketing strategy, marketing operations, digital creative, branding, social, campaign execution and data management – equipping marketers with the tools they need to reach and be relevant to customers, and to enhance experience with a brand,” said Kim Addington, founder of Web Decisions LLC. “We look forward to helping Deloitte Digital augment its customer experience capability by providing marketers with the data-driven insights into what your customer needs, when they need it, and the optimal channel for delivery.”
Deloitte Digital has created a new model for a new age — a creative digital consultancy. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform clients’ businesses with digital. With Deloitte Digital’s end-to-end capabilities, clients bring their greatest ambitions, knowing Deloitte Digital has what it takes to bring new business visions to life. Visit www.deloittedigital.com or follow the team on Twitter @DeloitteDigi_US or @DeloitteDigital.
About Web Decisions LLC
Web Decisions LLC provides real-time data driven marketing solutions that enable actionable business intelligence and campaign execution to power the marketing communications for medium and large sized business clients. Web Decision’s core competencies center on building marketing databases that are coupled with modeling, data enhancement and campaign management services and expertise. Web Decisions enables clients to execute strategic marketing message delivery via direct mail, email, SMS and social media.
Web Decisions is headquartered in Greensboro, North Carolina, with a client services center in Schaumburg, Illinois. The company has been recently recognized as one of the fastest growing companies in the U.S. by Inc. magazine in their Inc. 5000 List and the Triad Business Journal Fast 50.
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500 and more than 6,000 private and middle market companies. Our people work across more than 20 industry sectors to deliver measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to make their most challenging business decisions with confidence, and help lead the way toward a stronger economy and a healthy society.
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