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Deloitte advises Original Additions TopCo Limited in its sale to PDC Brands, a portfolio company of Yellow Wood Partners LLC

CHARLOTTE, N.C., June 2, 2016 — Deloitte1 acted as the exclusive financial advisor to Original Additions TopCo Limited (Original Additions), a London-based beauty company and portfolio company of Lloyds Development Capital (LDC), in its sale to PDC Brands (PDC), a portfolio company of Yellow Wood Partners LLC (Yellow Wood). The transaction closed on
April 4, 2016.

“The acquisition is a really positive development for both businesses. Following a very successful five years of growth working alongside LDC, we now enter a new and dynamic phase for Original Additions that I believe will see us grow sharply in international markets, and particularly in the USA,” said Simon Zussman, managing director,
Original Additions.

“We have worked closely with Original Additions over the last 12 months and believe this to be a great result for all parties. We strive to work with clients who lead in their respective markets and Original Additions embodies this objective. This deal is also yet another example of a thriving US - UK M&A deal corridor, which is now one of the largest bilateral cross-border deal corridors in the world by value and volume. I certainly don’t expect this to be the last transaction of its kind,” said David Jones, UK partner, Deloitte Financial Advisory.

About Original Additions TopCo Limited
Original Additions, founded in London on the Kings Road in Chelsea, offers three market-leading beauty brands: Eylure (false eyelashes), Elegant Touch (nailcare) and Salon Systems (professional beauty products). It has a distribution network spanning 40 countries, most of the major drug, beauty and fashion chains, and more than 40,000 retail customers worldwide. For more information, visit www.originaladditions.com.

About PDC Brands
PDC Brands was founded in 1981 and is a leader in the beauty, personal care, and wellness space. PDC’s brands, including Dr Teal’s, Body Fantasies, Bod Man, Cantu, Bodycology, and Calgon, are found in major mass, chain drug, grocery and specialty retailers throughout the US and more than 50 markets globally. For more information, visit www.pdcbrandsusa.com.

About Yellow Wood Partners, LLC
Yellow Wood Partners, LLC focuses on providing private equity in support of leveraged buyouts, growth recapitalizations, and large minority financings of lower middle market companies across the consumer sector. For more information, visit www.yellowwoodpartners.com.

About Deloitte Corporate Finance LLC

Deloitte Corporate Finance LLC provides strategic advisory services and M&A advice that help corporate, entrepreneurial, and private equity clients create and act upon opportunities for liquidity, growth, and long-term advantage. With an in-depth understanding of the marketplace and access to a global network of investment bankers, we help clients confidently pursue strategic transactions in both domestic and global markets. DCF, together with the Corporate Finance Advisory practices within the Deloitte Touche Tohmatsu Limited network of member firms, include in excess of 1,900 professionals, who work collaboratively across 150 international locations. With our significant experience providing investment banking services across key industries, we are able to offer our clients solutions that help them to achieve their strategic objectives. For more information, visit www.investmentbanking.deloitte.com.

As used in this document, “Deloitte” means the Deloitte LLP member firms and Deloitte Corporate Finance LLC.

Prior engagement performance is no guarantee of future performance and may not be representative of the experience of other clients. This communication is for informational purposes only and is not intended as an offer or solicitation for the purchase or sale of a security.

Deloitte Corporate Finance LLC, an SEC registered broker-dealer and member of FINRA and SIPC, is an indirect wholly-owned subsidiary of Deloitte Financial Advisory Services LLP and affiliate of Deloitte Transactions and Business Analytics LLP. Investment banking products and services within the United States are offered exclusively through Deloitte Corporate Finance LLC. For more information, visit www.investmentbanking.deloitte.com. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Media contact:

Lauren Hallman

Public Relations
+ 1 212 282 1213

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