Deloitte Digital announces support for Adobe Primetime OTT

Press releases

Deloitte Digital announces support for Adobe Primetime OTT

MarketMix for Media first to fully support Adobe Primetime OTT to help media and entertainment companies launch, monetize, and manage direct-to-consumer video services.

Las Vegas, March 22, 2016 — Deloitte Digital today announced the launch of MarketMix for Media, an over-the-top (OTT) audience engagement platform powered by Adobe Primetime OTT. The platform helps media and entertainment (M&E) companies launch, monetize and manage direct-to-consumer video services with the flexibility to support various business models including subscription video on demand, advertising, rental, and electronic sell-through. Adobe Primetime OTT is contributing capabilities for user acquisition, personalization and monetization, as well as content playback, ad insertion and digital rights management (DRM). The new platform signifies Deloitte Digital’s continued investment in its alliance with Adobe to enhance its portfolio of digital marketing services.

The new platform was created in response to the shifting TV landscape. According to Deloitte’s “Digital Democracy Survey, 9th Edition,” only 45 percent of the population regularly consumes live TV content—representing a shift from traditional, linear TV to direct-to-consumer models. In addition, only 28 percent of trailing millennials surveyed (aged 14-25 years) watch live TV, and nearly 60 percent of millennials (14-32) are spending their TV viewing times on non-TV devices (e.g. smartphones, tablets, and laptops/desktops).

As video content shifts across TV platforms, it becomes increasingly difficult for media companies to engage and truly understand their audiences. This new platform aims to try to eliminate the challenges media companies face in effectively acquiring, engaging, and retaining their digital audience in order to help them succeed in today’s digital ecosystem.

                 Danny Ledger, principal and US leader for digital offerings, Deloitte Consulting LLP

MarketMix for Media has combined technology from Adobe Primetime OTT, enabled by Adobe Marketing Cloud and other third-party services and industry leading CRM partners.

Features include:

  • Digital marketing capabilities, including personalization with A/B and multivariate testing
  • Multi-screen video-streaming with ad-insertion
  • Flexible billing, subscription, and payment services
  • Customer support and case management

The new platform goes beyond technology and combines strategies, industry-specific processes, technology accelerators, and managed operation capabilities to allow for:

  • Efficient customer acquisition, engagement, and retention
  • Flexibility in product pricing, bundles, and offerings
  • Flexibility in product pricing, bundles, and offerings

“Deloitte Digital’s deep industry experience and understanding of consumer multi-screen behavior is what makes them an ideal premier systems integrator for Adobe Primetime OTT, enabled by Adobe Marketing Cloud,” said Jeremy Helfand, vice president, Adobe Primetime. “With Deloitte’s managed services, MarketMix for Media helps media companies plan and launch Adobe Primetime OTT video services quickly, cost-effectively, and at scale.”

“The continued alliance between Deloitte Digital and Adobe is built upon collaboration and trust,” said Matt Thompson, executive vice president, worldwide field operations at Adobe. “Together, we have formulated tailored marketing solutions using capabilities from the Adobe Marketing Cloud that provide the ultimate customer experience along with a comprehensive and integrated solution portfolio from a single provider. Customers will have the tools they need to effectively meet changing needs and market demands.”

Deloitte Digital will be conducting live demos of MarketMix for Media at the Adobe Summit on March 20-24, 2016 in Las Vegas. In addition, a video demonstration will be available and can be accessed through vimeo. To learn more, and RSVP for a demo, visit the MarketMix for Media website.

For more information on Adobe Primetime OTT, see Adobe’s press release.

Deloitte’s Alliance with Adobe
Deloitte and Adobe share a history of teaming for client advantage since 2002. Collaborating from insight to impact, Deloitte Digital and Adobe are delivering dynamic digital solutions that drive sales and inspire user loyalty with each interaction. The tested capabilities and technology innovation of the Adobe Marketing Cloud, paired with Deloitte's industry insights and deep experience in digital, design, technology implementation and operations are helping clients transform marketing.

About Deloitte Digital
Deloitte Digital is creating a new model for a new age—a creative digital consultancy. That means bringing together all the creative and technology capabilities, business acumen, and industry insight needed to help transform our clients’ businesses with digital. With Deloitte Digital’s end-to-end capabilities, clients bring their biggest challenges, knowing we’ve got what it takes to bring a new business vision to life. Let us show you how. Visit www.deloittedigital.com or follow us on Twitter @DeloitteDigi_US or @DeloitteDigital.

Media contact:


Heather Graubard
Public Relations
Deloitte Digital
+1 206 716 7396

Did you find this useful?