Deloitte Digital enhances end-to-end customer experience with Digital Marketing Hub
The Digital Marketing Hub harnesses the Salesforce Marketing Cloud platform to provide marketers with holistic view of a campaign's marketing strategy, customer engagement, content and creative, execution, analytics, and data management.
San Francisco, May 18, 2016 — Deloitte Digital today announced the introduction of Digital Marketing Hub to its agency-based suite of services–providing marketers with an integrated look at a campaign's marketing strategy, customer engagement, content and creative, execution, analytics, and data management. Using the Salesforce Marketing Cloud, Digital Marketing Hub creates a differentiated end customer experience with improved brand positioning, world-class creative, targeted campaigns and engagement. With these capabilities, clients can quickly operate, respond, and transform their digital marketing campaigns efficiently and effectively.
"Through Digital Marketing Hub, we're able to combine Deloitte Digital's experience in marketing strategy, marketing operations, digital creative, branding, social, campaign execution, and data management all within a single services model," said Mark Lush, principal, Deloitte Consulting LLP, and marketing cloud practice co-leader for Deloitte Digital. "This creates a unique competitive advantage for our clients that can result in increased customer loyalty and growth."
Digital Marketing Hub services include:
- Define strategic direction: campaign strategy, campaign planning, omni-channel strategy and persona development.
- Design the experience: customer journey mapping, customer lifecycle management, customer experience design, personalization and targeting, and SEO.
- Develop engaging content: content strategy, content creation and management, UI/UX design, website/mobile/app development, and social engagement.
- Build and execute customer journeys: technical build and launch of campaigns, campaign management and optimization, CRM/Sales enablement, and data integration.
- Analyze and measure impact: dashboards and reporting, campaign ROI, marketing mix modeling, eCommerce analytics, and customer surveys.
Today's marketer needs to be more agile, more accountable and more effective than ever. The Digital Marketing Hub helps CMOs change the dynamics of how they deliver on Connected CRM. This service reflects Deloitte Digital's offering as part of the world’s first creative digital consultancy, a model that transforms the way the C-suite approaches business in the digital age. The result is greater ownership of, and return on, the end-to-end customer experience.
—Mark Singer, principal, Deloitte Consulting LLP, and marketing cloud co-practice leader at Deloitte Digital.
"Deloitte Consulting is one of Salesforce's Platinum Consulting partners, and the company's unique and broad marketing capabilities are significant in delivering success for our mutual customers," said Andy Kofoid, Executive Vice President and Chief Operating Officer, Salesforce Marketing Cloud.
Deloitte Digital's Digital Marketing Hub provides enterprise-grade capabilities using the Salesforce Marketing Cloud to plan, target, launch, and analyze omni-channel campaigns to engage the right customers with the right offers at the right time. Deloitte Digital is one of Salesforce’s largest alliances Partners for Salesforce Marketing Cloud, and has a dedicated worldwide practice to meet the needs of today's global organizations.
Deloitte Digital's Global Alliance with Salesforce
Deloitte Digital's alliance with Salesforce enables Deloitte to meet the emerging needs of its clients by providing multinational and international companies with social and mobile cloud computing technologies. Global Salesforce delivery capabilities are available through the Deloitte Touche Tohmatsu Limited network of member firms, including practices in more than 20 countries. To learn more, visit www.deloitte.com/salesforce.
About Deloitte Digital
From strategy to delivery, Deloitte Digital combines creative capabilities with trusted business and technology experience to define and deliver digital solutions. Deloitte Digital creates digital experiences for the connect enterprise. Whether it’s B2B, B2C, or B2E, Deloitte Digital delivers strategy, mobile, social, web, cloud, and digital content management solutions that strengthen clients' brands and evolve their businesses. For more information, please visit www.deloittedigital.com or follow us on Twitter @DeloitteDigi_US or @DeloitteDigital.
Salesforce Marketing Cloud and others are trademarks of Salesforce.com, Inc.