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Deloitte Report Reveals Technology Divide Among Mid-market, Private Companies

NEW YORK, Oct. 14, 2021 — America’s mid-market and private companies’ paths to technology modernization may profoundly affect their ability to attract talent, according to a new Deloitte Private 2021 Technology Trends report, “The Middle Market Technology Divide.”

Deloitte Private surveyed 500 mid-market executives from companies with annual revenues ranging from $250 million to more than $1 billion for the report.

“Organizations of all sizes are making considerable investments in digital transformation — from cloud-based architecture to machine learning. Many of these investments were underway before the COVID-19 pandemic and have now been accelerated,” said Jason Downing, vice chairman, Deloitte LLP and U.S. Deloitte Private leader. “Connected technology’s intersection with the workforce will likely continue to be the common thread across mid-market and private companies’ expansion of customer- and employee-facing capabilities.”

Additional findings from the Deloitte report include:

Digital workforce and talent shortages create urgency for new technology

In this year’s survey, more than half of all respondents (52%) expect to redesign jobs and tasks to make it easier for people and machines to work together. Among all executives surveyed, 44% expect digital disruption to create job-related changes in operations over the next 12 to 18 months, with those from larger organizations expecting the highest impact (72%).

“Companies, regardless of size, that invested in and deployed foundational technology early on and prior to the pandemic tend to have the edge, and we are starting to identify nuances in approach and execution in this next chapter,” said Chris Jackson, managing director, Deloitte Consulting LLP and Deloitte Private technology leader. “While smaller organizations are enabling their workforces through technology, larger organizations have a much sharper focus on artificial intelligence and technology augmentation as they redesign job roles for even greater productivity. This, combined with more flexible working arrangements, may allow early adopters of advanced technology to compete more aggressively to retain and attract talent.”

Cyber and IT security concerns switch from external to internal

In the 2019 survey, external cyberattacks ranked as the top data privacy and security concern among respondents, but this year, the survey revealed the opposite, with employee-introduced risk — such as mishandling of confidential data — ranking as respondents’ top cyber threat at 49% compared with external threats at 41%. Both larger and smaller organizations share concerns about remote work. Among smaller firms surveyed, 31% cite mobility and remote work as one of their top three data privacy and security risk issues of concern. Meanwhile, 68% of surveyed firms with over $1 billion in revenue are concerned about employee-introduced risk as a result of working from home.

Consolidating the human-digital relationship

In the Deloitte Private survey, companies’ reasons for adopting technologies designed to be more human-centric in their use and customer interaction vary by industry. For example, executive respondents from the life science health care industry were about twice as likely the next-closest industry to believe things like robotic process automation (RPA), machine learning and cloud integration would give their workers the greatest advantage over the next 12 months. Across industries, respondents were also highly focused on the employee experience (44%), ranking it as the most important area to be affected by digital disruption in the coming year.

When it comes to building workforce capabilities, a majority of firms rank skills related to robotics, AI, and cognitive analytics as primary focus areas, with more than half (53%) of respondents from financial services firms most likely to cite these capabilities. Finance executives were also more likely (57%) than those from any other sector to anticipate redesigning tasks to make it easier for people and machines to work together.

Smart Manufacturing a Key Area of Divide

For the first time, this year’s survey analyzed the smart manufacturing capabilities of private companies. The survey found the larger firms more likely to prioritize new smart manufacturing facilities (73%) compared with the smaller organizations, which lean toward retrofitting existing ones (58%). More progressive companies were also the furthest ahead in quality sensing and detecting – using various data sources to get ahead of quality issues faster and earlier in the value chain.

About the study

The survey of private and mid-market companies was conducted online by an independent research firm between June 1 and June 10, 2021. The 500 survey respondents represented mid-market companies with annual revenues ranging from $250 million to more than $1 billion. Half of the respondents were C-suite executives, while the remaining executives held other senior management roles. Eighty percent of the respondents represented companies that are privately held,while the remainder were publicly traded firms.

About Deloitte

Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 7,000 private companies. Our people come together for the greater good and work across the industry sectors that drive and shape today’s marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthier society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Building on more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s more than 345,000 people worldwide connect for impact at

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Courtney Flaherty
Public Relations
Deloitte Services LP
+1 203 980 0339

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