USTA and Deloitte Announce Wide-Ranging Relationship – Press release | Deloitte US has been added to your bookmarks.
USTA and Deloitte Announce Wide-Ranging Relationship
Deloitte to Help USTA Grow the Game
New relationship includes sponsorship of the US Fed and Davis Cup Teams, US Open and US Open Wheelchair Competition
WHITE PLAINS, N.Y., Jan. 23, 2017 — Deloitte announced today a long-term and wide-ranging agreement with The United States Tennis Association (USTA). As part of the agreement, Deloitte will sponsor both the US Davis Cup and US Fed Cup teams, as well as become an official sponsor of the US Open and the first-ever sponsor of the US Open Wheelchair Competition.
As a sponsor of the Davis Cup and Fed Cup, Deloitte’s logo will be featured on US team warm-up jackets; Deloitte will also support US Team Events in markets where the competitions are being held. The US Davis Cup team begins its 2017 Davis Cup campaign Feb. 3 in Birmingham, Alabama, against Switzerland. The US Fed Cup team begins its 2017 campaign against Germany in Maui, Hawaii, Feb. 11.
At the US Open, Deloitte will become the first-ever sponsor of the US Open Wheelchair Competition. The wheelchair competition is held annually, except in Paralympic years. This sponsorship is an extension of Deloitte’s commitment to Paralympic sports.
“We couldn’t be more pleased that our initial relationship with Deloitte has now expanded to this broader support of USTA properties and the sport of tennis,” said Gordon Smith, USTA chief operating officer and executive director.
They have a world-class team and by collaborating to support world-class tennis events, Deloitte will help the USTA realize its mission of growing the sport of tennis in the US.
“We share the USTA’s vision to promote and expand the game of tennis,” said Cathy Engelbert, chief executive officer, Deloitte US. “I have been playing the game since I was six years old with my dad and five brothers, so I know firsthand how it teaches life lessons: integrity, dedication and competitiveness. It is also a lifelong sport that is important to the mental and physical well-being of so many people of different ages and backgrounds. We are proud to support the USTA with our innovative thinking and creativity. We’re excited to do our part in helping make sure that the next generation of leaders continues to benefit from the enjoyment and lessons of the game.”
Deloitte is also working with the USTA to revamp USTA’s core enterprise digital technology and build the USTA’s grassroots digital capabilities. A main initiative will be the development of a suite of products to help the USTA deepen its connection to tennis players. This suite of tools will also look to encourage more people, especially youth, to pick up the game of tennis. In addition to its professional services work with the USTA, Deloitte will support USTA initiatives and assets, including programs that celebrate community impact and promote inclusion, empowered well-being and innovation in and beyond the tennis community.
Deloitte’s USTA sponsorship adds to its extensive sports sponsorship portfolio. While 2016 was a breakout year for Deloitte as a sports sponsor, the approach to sponsorships is Deloitte’s true differentiator. As the world’s leading professional services organization, Deloitte professionals work with sports organizations to help them innovate, to look again at unrealized opportunities, to adapt to change, and to more effectively pursue their missions. Since 2009, Deloitte’s sponsorship efforts have expanded to include: the United States Olympic Committee, the United States Golf Association, USTA, USA Rugby, US Equestrian, US Speedskating, the Warrior Games, Dare2Tri Paratriathlon Club and Team Dimension Data (cycling). Visit Deloitte’s sport sponsorships page for more information.
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500 and more than 6,000 private and middle market companies. Our people work across more than 20 industry sectors to deliver measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to make their most challenging business decisions with confidence, and help lead the way toward a stronger economy and a healthy society. For more information, visit Deloitte’s US website.
About The USTA
The USTA is the national governing body for the sport of tennis in the United States and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with more than 715,000 members, it invests 100 percent of its proceeds in growing the game. It owns and operates the US Open, the highest-attended annual sporting event in the world, and launched the Emirates Airline US Open Series, linking seven summer WTA and ATP World Tour tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the US and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships and helps under-resourced youth and individuals with disabilities, and supports wounded, ill and injured service members, veterans and their families. For more information on the USTA, log on to usta.com, “like” the official Facebook page, facebook.com/usta, or follow @usta on Twitter.
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