
United States Golf Association
Deloitte brings together the insights, skills and technology to help the USGA drive business progress.

Deloitte and the USGA are driving business progress for the game of golf
The best amateur and professional players competing on some of the most iconic courses. Increased participation of recreational golfers. Celebrating the history of golf and engaging fans in new ways. These are pillars of the USGA’s mission and we’re proud to support it as a sponsor and trusted advisor. Bringing together the experience, talent and technology to help the USGA bring big ideas to life. From elevating championship experiences for fans digitally to leveraging Generative AI (GenAI) and harnessing data, we’re helping drive progress across many aspects of the USGA.


Vision planning: Helping the USGA advance its long game
Deloitte facilitated the USGA’s strategic journey, helping to articulate its purpose and winning aspirations. The work's impact can be seen across the organization—serving as a guidepost to ensure that initiatives, programming and investment are prioritized across the USGA’s four strategic pillars.

USGA App built by Deloitte: Delivering major results
When the USGA looked to enhance some of its most important digital properties, it brought in Deloitte for a blend of strategic approach, deep insights and tech capabilities. We helped the USGA elevate the fan experience with the USGA App built by Deloitte.
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100%
increase in installs year over year*
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60%
In-app video streams increased year over year*
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Record-high
average session length, up over 60 seconds*
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#1 app
in Sports Category on iOS App Store during the U.S. Open*
Collaborating on the course ahead
Read more about the impact we’ve made working with the USGA.

AR brings fans inside the ropes
To create an immersive championship experience, we brought together data analytics, experience design and back-end engineering.
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Supporting the USGA membership program
Our teams brought together strategy and insights to help the USGA elevate participation and engagement in its membership program.
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Expanding Green Section impact
To elevate the value proposition for the USGA Green Section, we developed recommendations for growing its reach and its offerings.
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Navigating the complexities of a historic merger
To help the USGA be more operationally efficient in structuring the World Golf Hall of Fame, the USGA engaged Deloitte Tax professionals.
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Bringing to life a unified data strategy
To help the USGA with its ambition to connect with those who love the game, Deloitte built a unified data platform that creates a centralized source of the USGA’s customer data.
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Investing in tomorrow’s leaders
To support the USGA Pathways Internship, we bring together Deloitte professionals with interns to provide real-world business experience.
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Reimagining the WNBA App
Elevating the league’s digital game for a more engaging fan experience.
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U.S. Soccer has bigger goals than just scoring goals
Learn how we're helping U.S. Soccer foster a bright future for the beautiful game.
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Taking the "Red Ball" approach
Helping transform the USTA’s membership program in a new era of tennis.
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Passionate fans. Trusted advisors.
We’re proud to be more than a sponsor as we collaborate with leading organizations to spotlight players, moments, and initiatives.
* Source: USGA, internal and owned research, March 2025.