United States Golf Association

Deloitte brings together the insights, skills and technology to help the USGA drive business progress.

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Deloitte and the USGA are driving business progress for the game of golf

The best amateur and professional players competing on some of the most iconic courses. Increased participation of recreational golfers. Celebrating the history of golf and engaging fans in new ways. These are pillars of the USGA’s mission and we’re proud to support it as a sponsor and trusted advisor. Bringing together the experience, talent and technology to help the USGA bring big ideas to life. From elevating championship experiences for fans digitally to leveraging Generative AI (GenAI) and harnessing data, we’re helping drive progress across many aspects of the USGA.

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Vision planning: Helping the USGA advance its long game

Deloitte facilitated the USGA’s strategic journey, helping to articulate its purpose and winning aspirations. The work's impact can be seen across the organization—serving as a guidepost to ensure that initiatives, programming and investment are prioritized across the USGA’s four strategic pillars.

Read more about the strategy

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USGA App built by Deloitte: Delivering major results

When the USGA looked to enhance some of its most important digital properties, it brought in Deloitte for a blend of strategic approach, deep insights and tech capabilities. We helped the USGA elevate the fan experience with the USGA App built by Deloitte.

Learn more about our collaboration

  • 100%

    increase in installs year over year*

  • 60%

    In-app video streams increased year over year*

  • Record-high

    average session length, up over 60 seconds*

  • #1 app

    in Sports Category on iOS App Store during the U.S. Open*

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