There’s more to any business than the game it’s in
Learn how we helped the USGA elevate its digital properties.
The United States Golf Association (USGA) is in more than the golf game—it’s also in the digital experience game. When its team looked to enhance some of the USGA’s most important digital properties, they brought in Deloitte for our blend of strategic approach, deep insights, and technology capabilities. Here’s how we’ve helped the USGA elevate the fan experience with the USGA App built by Deloitte.
Our journey
Elevating the fan experience
The USGA hosts 15 championships annually, including five Open Championships and 10 Amateur Championships. Historically, fans had to find championship information across the USGA’s digital ecosystem, which included multiple apps.
Deloitte helped the USGA streamline the mobile experience into a single, unified championship app. This was also a chance for the USGA to strengthen its direct-to-consumer offering, enhance and personalize the fan experience, and increase awareness for the breadth of USGA championships.
Following the data to prioritize the needs
Deloitte and USGA collaborated to drive the transformation of its digital ecosystem. First up, the championship app. Relying on our experience inside and outside of sports, a cross-functional team of Deloitte professionals swung into action guided by data and insights from across industries to help pinpoint the needs of the USGA and more importantly its fans.
Delivering on what users expect
The development team focused on five core principles to ensure the USGA delivered a top-tier experience for golf fans.
- Engaging: Maximizing the ability to engage with and share content to better connect the golf community
- Personal: Creating enhanced user experiences through personalization
- Accessible: Designed for everyone
- Contextual: Providing the right information at the right time to strengthen audience engagement
- Scalable: Growing and adapting the experience based on research, data, and technology to expand golf’s reach to help drive future impact
Collaborating on the build
Insights from our research helped inform the visual designs, information architecture, content management, engineering, and overall roadmap approaches. Deloitte professionals in UI/UX design, front- and back-end development, product management, strategy, and more worked to integrate with third-party providers for a more seamless on-course and at-home experience.
Additionally, the streamlined, modular app is scalable for future innovations, supported by a cache memory strategy ensuring important features remain accessible. This enables next-generation technology to engage the future of golf fans.
The USGA App: A win for fans and business advantage
The USGA App is an all-in-one destination for fans that delivers a seamless experience on course and at home for every USGA championship. Available features include live scoring, tee times, livestreaming, mobile ticketing, GPS wayfinding, in-depth statistics, and more.*
This elevated experience aims to boost awareness and engagement for all USGA championships. With scalable architecture, the app can adapt and evolve over time, maximizing impact.
As we do for businesses of all kinds—regardless of the game they’re in—we can help deliver innovative, impactful solutions.
Scan the QR code above to download the USGA App
Download the app*Not all features available for all USGA championships
total app visits in 2023 during all championship weeks
lifetime installs by end of the 2023 USGA championship season
USGA digital platform traffic from the USGA app in 2023
page views within the USGA App during the 2023 championship season
We've been able to touch millions of fans through our USGA App across 15 championships through an intuitive, easy-to-use experience, and I couldn't be prouder of this collaboration with Deloitte.
Our impact
Get a closer look at how Deloitte and the USGA have and are changing the game—and the business—of golf.
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Every day at Deloitte, we strive to make an impact that truly matters. At the core of our organization is a commitment to inspire others to reach their full potential, whether that’s at our clients or the organizations we sponsor. To that end, our efforts to advance the organizations we sponsor are critically important. Deloitte’s professionals serve as trusted advisors helping shape long-term strategy, improve operational efficiency, and implement substantive change. Learn more about our sponsorships.
Pete, a principal with Deloitte Consulting LLP, leads Deloitte’s US Sports practice, serving multiple sports clients including the United States Golf Association, NBA, United States Tennis Association, and United States Olympic Committee… More
Tom is the Marketing Excellence leader and leads a number of client relationships as both LCP and advisory partner. Previously, he served as a member of the Consulting Executive Committee and was the… More