Uniting for Sustainable Urban Innovation: Deloitte's Collaboration in the Yes SF Sustainability Challenge

In 2023, Deloitte, Salesforce, and the World Economic Forum introduced the Yes SF, Urban Sustainability Challenge, representing the inaugural location-based UpLink Challenge tailored in direct response to the United Nations' Sustainable Development Goal 11 (UN SDG 11). This goal focuses on making cities more inclusive, safe, resilient, and sustainable. The challenge called upon entrepreneurs to propose scalable, sustainable solutions aimed at revitalizing downtown San Francisco.

As a founding collaborator, Deloitte committed substantial resources to help foster the Yes SF ecosystem and pledged a $1 million donation to assist top innovators in developing and enhancing their solutions to sustainably revitalize San Francisco. The Top Innovators selected for their pioneering ideas proposed to Yes SF benefit from the support of Yes SF’s ecosystem and UpLink’s global innovation network to enhance and scale their initiatives.

This challenge not only reflects Deloitte’s dedication to inspiring collective action, supporting innovative ideas, and convening diverse stakeholders to help catalyze long-term, systemic change in San Francisco, but it also provides a blueprint that can be replicated and scaled to other cities around the globe. Leveraging its longstanding alliances and various nonprofit relationships, Deloitte has significantly strengthened community bonds, positioning itself as a pivotal force for collective action.