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Perspectives

A CMO perspective: 2019 Deloitte holiday retail survey

Marketers can expect a festive outlook for this year’s holiday shopping

The holidays for retail are looking jolly this year according to the results of our 34th annual holiday retail survey. Holiday shopping behaviors, customer perceptions and attitudes are also looking up this year across the United States.

Deloitte’s 2019 retail holiday survey: Key findings for marketing leaders

Deloitte’s annual holiday retail survey polled 4,410 respondents across the United States. What follows is a summary of the findings. We hope these insights will help guide retailers and marketers to capitalize upon a festive holiday season and build deeper relationships with consumers.

Based on a growth in consumer disposable income and spending indicators, retailers, across channels, should expect a strong holiday season in 2019…We’ve seen retailers continue to improve customer experience, invest in the fundamentals and leverage relationships with innovative startups to boost engagement and efficiency. But, convenience is the new retail currency; retailers who offer seamless experiences, have products available and can deliver items more quickly than ever are most likely to win this holiday season.

Rod Sides, vice chairman, Deloitte LLP and U.S. retail and distribution leader.

2019 Deloitte holiday retail survey

Download the survey

 

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