Deloitte’s 2019 retail holiday survey: Key findings for marketing leaders

Deloitte’s annual holiday retail survey polled 4,410 respondents across the United States. What follows is a summary of the findings. We hope these insights will help guide retailers and marketers to capitalize upon a festive holiday season and build deeper relationships with consumers.

Based on a growth in consumer disposable income and spending indicators, retailers, across channels, should expect a strong holiday season in 2019…We’ve seen retailers continue to improve customer experience, invest in the fundamentals and leverage relationships with innovative startups to boost engagement and efficiency. But, convenience is the new retail currency; retailers who offer seamless experiences, have products available and can deliver items more quickly than ever are most likely to win this holiday season.

- Rod Sides, vice chairman, Deloitte LLP and U.S. retail and distribution leader.