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Perspectives

Elevating the human experience

The imperative of forging deep human connections

Marketers know that the customer experience and user experience influences loyalty to a brand, but designing for a human experience is a bigger opportunity.

What is the human experience?

Human beings commonly crave enduring experiences that connect them. In recent years, technological developments have enabled us to connect in new and amazing ways never previously possible, and yet, have left us feeling less…human.

I often say that we begin and end our days as humans. Amidst uncertainty, organizations need to take steps to become more human themselves.

—Amelia Dunlop, principal, Deloitte Consulting LLP 

In this frenetic, impersonal digital age, we believe that people want to be treated like humans and less a part of a homogenous customer experience.

Organizations that go beyond delivering on customer experience to elevating the human experience will be better positioned to create more meaningful connections, foster loyalty, and ultimately drive growth.

When we focus on the human experience, we go beyond just showing up. We build relationships that matter. We seize attention, build love, inspire dreams, create connections, respect and recognize individuals, and build confidence.

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