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The CMO Survey: Special edition report

COVID-19 and the state of marketing

This COVID-19 edition of The CMO Survey report aims to provide the marketing profession with an understanding of how marketing activities, jobs, spending, and firm performance has been impacted by recent events.

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People

Perspectives

New study: The confidence-boosting scope of high-impact CMOs

Setting the stage for greater C-suite impact

Perspectives

Human experience in times of uncertainty

Explore our proprietary research to help make sense of this time

Podcast

Resilient podcast: How businesses can confront the COVID-19 crisis

Actionable insights to help businesses respond and recover

Analysis

Global Marketing Trends

Beyond technology to connection

Seven trends influencing the future of marketing, including big data, customer influence, the human experience, and brand purpose, that CMOs need to consider.

Perspectives

A CMO's Guide to Brand Storytelling

Storytelling for business success and growth

Perspectives

The confident CMO

3 ways to increase C-suite impact

Perspectives

Getting the digital transformation process right

Why your organization should have a digital transformation strategy

Perspectives

Elevating the human experience

The imperative of forging deep human connections

Marketers know that the customer experience influences loyalty to a brand, but designing for a human experience is a bigger opportunity.

Perspectives

Creating human connection at enterprise scale

What our new research suggests about turning brand to bond

Perspectives

Combating COVID-19 with resilience

Public authorities are taking decisive action to respond to the emerging health threat, leading the business community to reconsider the adequacy of their pandemic preparedness measures. This page brings together Global Deloitte insights to help businesses manage and mitigate the risk.

AI gains traction as marketing, business enabler

As AI becomes explainable, marketers are likely to find more applications across the entire customer experience.

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AI gains traction as marketing, business enabler

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Jennifer Veenstra

Managing Director | Deloitte Consulting LLP

jveenstra@deloitte.com

Diana O'Brien

Global Chief Marketing Officer

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