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The CMO Survey: Special edition report

COVID-19 and the state of marketing

This COVID-19 edition of The CMO Survey report aims to provide the marketing profession with an understanding of how marketing activities, jobs, spending, and firm performance has been impacted by recent events.

Read The CMO Survey

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CMO succession planning process

Succession planning steps for marketing executives

About us

Virtual series: Human experience in times of uncertainty

Focus on what matters most: The human experience

Podcast

Resilient podcast: How businesses can confront the COVID-19 crisis

Actionable insights to help businesses respond and recover

Analysis

Global Marketing Trends

Beyond technology to connection

Seven trends influencing the future of marketing, including big data, customer influence, the human experience, and brand purpose, that CMOs need to consider.

Perspectives

Heat Social Sensing

Discover unique qualitative insights on which conversations on social are predicted to grow over the next few days

Perspectives

The confident CMO

3 ways to increase C-suite impact

Perspectives

Creating a personal brand identity

A guide for CMOs: The importance of building a personal brand

Perspectives

Elevating the human experience

The imperative of forging deep human connections

Marketers know that the customer experience and user experience influences loyalty to a brand, but designing for a human experience is a bigger opportunity.

Perspectives

Today's modern CMO role needs an overhaul

We're here to help you reconstruct the position—the right way.

Perspectives

Combating COVID-19 with resilience

Public authorities are taking decisive action to respond to the emerging health threat, leading the business community to reconsider the adequacy of their pandemic preparedness measures. This page brings together Global Deloitte insights to help businesses manage and mitigate the risk.

Perspectives

CMO Work Style Assessments

Unlocking Business Chemistry®

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Deloitte marketing services are strategy led and creatively driven to deliver results.
Customer-led marketing

Most people experience business as pretty transactional and impersonal. But we believe people expect businesses to behave the way friends do—like they trust and care about each other.
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We believe in the power of surprise to build brands, solve problems and kindly take over the world.

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Jennifer Veenstra

Managing Director | Deloitte Consulting LLP

jveenstra@deloitte.com

Diana O'Brien

Global Chief Marketing Officer

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