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The evolution of the retail landscape has changed how marketers drive growth and measure success.
Marketers know that the customer experience influences loyalty to a brand, but designing for a human experience is a bigger opportunity.
Kathy Carter, CEO of the U.S. Olympic and Paralympic Properties on preparing for the 2028 Olympic and Paralympic Games.
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CMOs have an opportunity to lead organizational transformation in four areas that will be most affected by the Fourth Industrial Revolution.
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Most people experience business as pretty transactional and impersonal. But we believe people expect businesses to behave the way friends do—like they trust and care about each other.
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