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About us
How consumers are responding to global marketing trends
We’ve all experienced the rapid change of today’s world. But how can we better understand the ways consumers and C-suite executives are responding to these new environments? And how can we use this knowledge to inform marketing growth strategies? Our 2021 Global Marketing Trends surveys are a great start.
Small wins alone won’t deliver dynamic growth.
Accelerating growth is an enormous undertaking. For marketers, this is often tactical and focused on incremental “small wins,” iteration, and testing, just to get that little spike of improvement.
Marketing teams have achieved significant, sustained wins from delivering faster end-to-end insights at scale, enabling their organizations to proactively react to rapidly shifting market landscapes.
Go beyond incremental. Marketers are seeing dynamic growth with these three strategies:
Growth marketing in action
End notes
1. Ashley Reichheld, Mark Allen, Michael Bondar, Deirdre O’Connell, Andy Sussman, "A new measure of trust: Trust is the human currency required for doing business," Deloitte Digital, July 6, 2020
2. Jeffrey Weirens, Michael Bondar, and Jennifer Lee, “New models for building digital trust: An interview with MIT’s Sandy Pentland,” Deloitte Insights, April 5, 2021.
3. Jon Simpson, “Finding brand success in the digital world,” Forbes, August 25, 2017.
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