Far and wide

Global supply chain strategies for consumer products

​As the world outside the United States grows more sophisticated, wealthy, and consumer-oriented, manufacturers are recognizing that they cannot afford to ignore it. No longer is the outsourcing question based on the cost to manufacture products overseas and deliver them back to the United States. To help consumer product manufacturers compete effectively in the global marketplace, this report identifies five imperatives for avoiding common errors while entering emerging markets.

Over the last two decades, a wave of globalization has spread as an increasing number of U.S.-based manufacturing companies moved their operations overseas seeking—and finding—cost savings. Products manufactured overseas could be delivered to customers in the United States at a lower cost than if produced domestically.

This low-cost manufacturing model has served U.S. manufacturers well for many years. However, the shifting developments and trends across the globe are forcing manufacturers to once again rethink their outsourcing strategy in favor of one more attuned to the realities of the marketplace—one where growth and opportunity for product consumption, not just manufacturing, lie beyond United States borders.

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