Deloitte webcast recorded during the 118th U.S. Open Championship
Digital influence: The surprising transformation of experiential marketing
American Express, Lexus, United States Golf Association (USGA), and Deloitte discuss digital strategies to enhance the customer experience at events.
Deloitte recorded webcast from the 118ᵗʰ U.S. Open Championship
Watch the replay of our webcast from the 118th U.S. Open Championship at Shinnecock Hills Golf Club in New York for a panel discussion that can help shape your experiential marketing to strengthen your brand.
|Date & Time:|
|June 14 | 09:00 a.m. ET|
|Drew Neisser, Founder/CEO of Renegade LLC, AdAge Columnist, Author, Podcast
|Walter Frye, Vice President, Experiential Marketing & Premier Events, American Express
Jennifer Mathis, Engagement Event and Partnership Manager, Lexus
Suzanne Kounkel, Chief Marketing Officer, Deloitte US Consulting LLP
Dave Aznavorian, Senior Director, Transformational Initiatives, United States Golf Association
Consumers increasingly expect companies to use digital and social to increase personalization and deepen relationships. The digital influence is changing the nature of customer engagement, in both digital and physical environments. Webcast participants will learn how American Express, Lexus, and other major brands transform and enhance their strategies to engage with customers at events.