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Deloitte webcast recorded during the 118th U.S. Open Championship

Digital influence: The surprising transformation of experiential marketing 

American Express, Lexus, United States Golf Association (USGA), and Deloitte discuss digital strategies to enhance the customer experience at events.

Deloitte recorded webcast from the 118ᵗʰ U.S. Open Championship

Watch the replay of our webcast from the 118th U.S. Open Championship at Shinnecock Hills Golf Club in New York for a panel discussion that can help shape your experiential marketing to strengthen your brand.

Date & Time:
June 14 | 09:00 a.m. ET
Host:
Drew Neisser, Founder/CEO of Renegade LLC, AdAge Columnist, Author, Podcast host
Panelists:
Walter Frye, Vice President, Experiential Marketing & Premier Events, American Express

Jennifer Mathis, Engagement Event and Partnership Manager, Lexus

Suzanne Kounkel, Chief Marketing Officer, Deloitte US Consulting LLP

Dave Aznavorian, Senior Director, Transformational Initiatives, United States Golf Association

Consumers increasingly expect companies to use digital and social to increase personalization and deepen relationships. The digital influence is changing the nature of customer engagement, in both digital and physical environments. Webcast participants will learn how American Express, Lexus, and other major brands transform and enhance their strategies to engage with customers at events.

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Tom Marriott

Tom Marriott

Leader, Marketing and Communications COE

Tom is the Marketing & Communications Center of Excellence (COE) lead and leads a number of client relationships as both LCP and advisory partner.  Previously, he served as a member of the Consulting ... More

Pete Giorgio

Pete Giorgio

US Leader | Sports

Pete, a principal with Deloitte Consulting LLP, leads Deloitte’s US Sports practice, serving multiple sports clients including the United States Golf Association, NBA, United States Tennis Association... More

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