Digital media trends: Multigenerational perspectives and implications
Technology, Media, & Telecommunications
April 17 | 1 p.m. ET | 17:00 GMT
Host: Kevin Westcott, principal, Deloitte Consulting LLP
1 Overview CPE credit | Specialized Knowledge
As digital media evolves, consumers across age groups are changing the way they use and consume content. For technology, media, and telecommunications (TMT) companies, harnessing these attitudes and behaviors can mean the difference between thriving or fading. We'll discuss:
- Increasingly sophisticated media consumption habits, product and device ownership, streaming video, binge watching, data privacy, and advertising.
- How technology use and content consumption differ by generation.
- How business models and economics are evolving and adapting to new technologies and consumer behaviors.
Participants will learn results of Deloitte's Digital Media Trends 2018, 12th edition, formerly the Digital Democracy survey, and how these trends might impact strategic planning for TMT companies.