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Engaging the fan in the digital age
Technology, Media, & Telecommunications
April 24 | 1 p.m. ET | 17:00 GMT
Host: Sharon Harris, senior manager, Deloitte Consulting LLP
1 Overview CPE credit | Specialized Knowledge
As a new generation of sports fans grows up through the digital age, teams, leagues, and broadcast companies are working to gain and keep their attention and spending. How are organizations improving the fan experience and meeting fans where they are? We'll discuss:
- Changing demographics and fan profiles across major US sports leagues.
- How teams, leagues, and broadcast/streaming companies are using new technologies and techniques to create cohesive, end-to-end fan engagement.
- How legalization of gambling in some states could impact the ways fans engage with their favorite sports.
Participants will explore results of the 2018 Deloitte fan engagement study and key emerging trends companies should consider in their planning.