Dbriefs Webcast

Technology-driven marketing: Customer experience reimagined

Technology Executives

April 30 | 2 p.m. ET | 18:00 GMT

Host: Bill Briggs, principal, Deloitte Consulting LLP
1 Overview CPE credit | Specialized Knowledge

To remain competitive, companies are creating more personalized, contextualized, and dynamic experiences that hope to exceed customers' evolving expectations. How are CMOs and CIOs working together to enable data-driven science along with intuition-based art? We'll discuss:

  • How customer demand is driving innovative approaches, within a digital strategy, to integrate and govern data, build technology, and manage risk. 
  • How advanced data management, analytics, and cognitive capabilities are helping aggregate customer information, illuminate customer preferences, and identify engagement strategies. 
  • How experience management tools orchestrate delivery across physical and digital touchpoints.

Participants will learn how CMOs and CIOs can transform marketing to enable a superb human experience, grounded in data.

Get in touch

Bill Briggs

Bill Briggs

Global and US CTO | Principal

As Global Chief Technology Officer, Bill helps clients anticipate the impact that emerging technologies may have on their business in the future, and how to get there from the realities of today. He a... More