Technology-driven marketing: Customer experience reimagined Bookmark has been added
Technology-driven marketing: Customer experience reimagined
April 30 | 2 p.m. ET | 18:00 GMT
Host: Bill Briggs, principal, Deloitte Consulting LLP
1 Overview CPE credit | Specialized Knowledge
To remain competitive, companies are creating more personalized, contextualized, and dynamic experiences that hope to exceed customers' evolving expectations. How are CMOs and CIOs working together to enable data-driven science along with intuition-based art? We'll discuss:
- How customer demand is driving innovative approaches, within a digital strategy, to integrate and govern data, build technology, and manage risk.
- How advanced data management, analytics, and cognitive capabilities are helping aggregate customer information, illuminate customer preferences, and identify engagement strategies.
- How experience management tools orchestrate delivery across physical and digital touchpoints.
Participants will learn how CMOs and CIOs can transform marketing to enable a superb human experience, grounded in data.