Digital strategy: The foundation of competitive customer experience
Banking & Capital Markets
August 21 | 2 p.m. ET | 18:00 GMT
Host: Scott Baret, partner, Deloitte & Touche LLP
1 Overview CPE credit | Specialized Knowledge
With customer experience a primary differentiator for banks today, new emphasis is being placed on digital strategies for reducing friction in the customer onboarding process and increasing interaction convenience across channels. How are leading banks doing this to drive competitive customer experience? We'll discuss:
- Developing a digital business strategy and building a digital organization around it, centered on human experience.
- Targeting millennials by providing intuitive, transparent, and seamless connected digital experiences.
- How new segmentation tools, predictive analytics, and machine learning can help banks anticipate customer needs and drive decision making.
Participants will learn how a digital business strategy can lead to the types of experiences customers want.