The future of customer experience and digital engagement
February 20 | 2 p.m. ET | 19:00 GMT
Host: Joe Vitale, principal, Deloitte Consulting LLP
1 Overview CPE credit | Specialized Knowledge
Forces are changing the mobility landscape, resulting in shifts among consumers relative to their experiences and how those experiences influence their ultimate purchase decision. For automotive companies, these shifting consumer demands result in complex questions that may ultimately impact their product strategies and how they engage with customers. We'll discuss:
- Emerging vehicle technologies and autonomous vehicles.
- Automotive industry customer experience, digital engagement, and the changing role of the dealer over time.
- Developments in multimodal mobility and disruption in the traditional ownership experience.
Participants will hear results of the Deloitte Global Automotive Consumer study and gain insights on ways automotive companies can adapt their business strategies in response to changing consumer expectations.