The grocery digital divide: Impacts on the consumer path to purchase

Host: Jennifer Lacks Kaplan, principal, Deloitte Consulting LLP
1 Overview CPE credit | Specialized Knowledge

Digital influence is disrupting the grocery consumer path to purchase, from awareness to selection to loyalty. With grocery shoppers using digital throughout their journey and seamlessly moving between physical and digital channels, what new opportunities do consumer products (CP) companies have? We'll discuss:

• Digital's growing role in consumers' grocery shopping experience.
• Why many CP companies and retailer partners are not taking full advantage of the opportunity.
• What CP companies will likely need to do to win in today's digital, omnichannel marketplace.

Participants will learn results of a recent Deloitte Grocery Digital Divide survey and explore how companies can look beyond the in-store experience to deliver on the new digital imperative.