Reputation matters: Developing resilience ahead of a crisis
Governance, Risk & Compliance
June 29 | 2 p.m. ET | 18:00 GMT
Host: Chris Ruggeri, principal, Deloitte Transactions & Business Analytics LLP
1 Intermediate CPE credit | Specialized Knowledge & Applications
Reputation-damaging crises often expose the gap between reality and stakeholder expectations about reputational risks. Why do many organizations struggle with this gap and how can leaders build greater brand and reputation resilience? We'll discuss:
- Three attributes impacting how stakeholders judge an organization's reputation and why, from the stakeholders' perspective, company reputation and value might be impaired.
- Considerations for quantifying reputational risk exposure—the value of a stakeholder assessment.
- A model for identifying risks, driving continuous improvement in risk resilience, and developing a robust crisis-readiness program to prepare for unexpected threats and crises.
Explore factors affecting, and ways of improving, your organization's reputational resilience.