Dbriefs Webcast

Reality check: Consumers are changing, but not how you think

Consumer Products

March 27 | 2 p.m. ET | 18:00 GMT

Host: Christina Bieniek, principal, Deloitte Consulting LLP
1 Overview CPE credit | Specialized Knowledge

In a retail and consumer products market filled with conventional wisdom about consumers, perception and reality may be very different. What if consumer desires, wants, and needs haven't really changed, but competition for them has? What if consumers' behaviors are heavily influenced by their income level? We'll discuss:

  • Characteristics of the changing consumer – myths vs. reality.
  • Implications for retailers and consumer products companies.
  • How retailers and consumer products companies can attract and retain the attention of consumers in this environment.

Participants will learn results of Deloitte research into nuances of the changing consumer, what they mean for consumer engagement, and how companies can adapt to better serve their consumer segments.

Is the retail industry—especially the traditional store—on the verge of apocalypse? In this excerpt of our report on the state of the retail industry, our in-depth survey tells a more nuanced story, one based on a stark income bifurcation.

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Kasey Lobaugh

Kasey Lobaugh

Chief Innovation Officer | Retail & Distribution

Kasey serves as the chief retail innovation officer and omni-channel retail practice leader for Deloitte Consulting LLP. He works with many retailers to drive strategic perspectives and organizational... More

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