Dbriefs Webcast

The future of advertising: What impacts and opportunities will emerge?

Technology, Media, & Telecommunications

May 30 | 1 p.m. ET | 17:00 GMT

Host: Danny Ledger, principal, Deloitte Consulting
1 Overview CPE credit | Specialized Knowledge

The advertising market is undergoing a dramatic shift, with a variety of trends impacting the value chain and reshaping the future of the US advertising ecosystem, particularly in video. What should advertisers and publishers expect as this new ecosystem emerges? We'll discuss:

  • How consumer behavior is evolving and its impact on advertising.
  • Key drivers that are causing significant changes in the industry.
  • When the changes might have material impacts on the video advertising space and practical considerations for addressing them.

Participants will learn results of a new Deloitte research study and gain new insights on what to expect with the future of advertising.

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