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The future of advertising: What impacts and opportunities will emerge?
Technology, Media, & Telecommunications
May 30 | 1 p.m. ET | 17:00 GMT
Host: Rob Aitken, managing director, Deloitte Consulting LLP
1 Overview CPE credit | Specialized Knowledge
The advertising market is undergoing a dramatic shift, with a variety of trends impacting the value chain and reshaping the future of the US advertising ecosystem, particularly in video. What should advertisers and publishers expect as this new ecosystem emerges? We'll discuss:
- How consumer behavior is evolving and its impact on advertising.
- Key drivers that are causing significant changes in the industry.
- When the changes might have material impacts on the video advertising space and practical considerations for addressing them.
Participants will learn results of a new Deloitte research study and gain new insights on what to expect with the future of advertising.
Thrive in a world of advertising disruption
When it comes to the future of advertising, successes in linear yesterday will not bring the same success tomorrow. To position yourself for the next fifty years, the path forward is not an easy one, and it's not predefined. It will likely require a new product strategy, sales model optimization, and adoption of emerging technology. Small changes will likely only assist in survival, to thrive and lead the future of advertising revolution requires a true advertising transformation. And success will be reserved for those that can act swiftly and connect all the dots. Are you ready?