The future of advertising: What impacts and opportunities will emerge?
Technology, Media, & Telecommunications
May 30 | 1 p.m. ET | 17:00 GMT
Host: Danny Ledger, principal, Deloitte Consulting
1 Overview CPE credit | Specialized Knowledge
The advertising market is undergoing a dramatic shift, with a variety of trends impacting the value chain and reshaping the future of the US advertising ecosystem, particularly in video. What should advertisers and publishers expect as this new ecosystem emerges? We'll discuss:
- How consumer behavior is evolving and its impact on advertising.
- Key drivers that are causing significant changes in the industry.
- When the changes might have material impacts on the video advertising space and practical considerations for addressing them.
Participants will learn results of a new Deloitte research study and gain new insights on what to expect with the future of advertising.
Flexible consumption business model transformation allows customers the flexibility to consume and pay-per-use, but transitioning is complicated and challenging. Companies exploring consumption-based business models should think through the implications of the complex and interrelated business decisions they will need to make as they transition.