Click and connect: Effective marketing in a digital-first world
November 9 | 11 a.m. ET | 16:00 GMT
Host: Jennifer Lacks Kaplan, principal, Deloitte Consulting LLP
1 Overview CPE credit | Specialized Knowledge
Effective digital marketing requires more than shifting advertising dollars and measuring page views. How can new approaches to digital and traditional delivery channels help consumer packaged goods companies reach consumers? We'll discuss:
- Factors causing digital marketing efforts to fall short, including missed moments, inauthentic messaging, failure to engage, and insufficient investment in marketing transformation.
- Capabilities enabling companies to be fast, granular, and connected, including big data and analytics, integrated media models, personalization, and seamless cross-channel execution.
- Case studies demonstrating how these capabilities can be developed and instituted.
Participants will learn ways to drive brand equity, share, and marketing ROI in an increasingly digital world.