Holiday 2017: How retailers can secure customer devotion
Retail, Wholesale, & Distribution
November 15 | 11 a.m. ET | 16:00 GMT
Host: Rod Sides, principal, Deloitte Consulting LLP
1 Overview CPE credit | Specialized Knowledge
While a time of merriment for many, the holidays are not all fun and games for retailers. What does the 2017 season hold, and what retail strategies can endear customers beyond this peak shopping period? We'll discuss:
- Trends expected to shape the 2017 holiday shopping season.
- What consumer and marketplace pressures mean for retailers that are increasingly challenged to realize profitable growth.
- How growth hinges on infusing deep customer insight into every part of the retail business to create enduring and irrational devotion.
Participants will learn results of Deloitte's 32nd annual holiday survey and how a customer rapport strategy can tip the competitive war for share in their favor.
2017 holiday survey
Holiday retail spending is bucking trends this season with only one-third of holiday budgets going toward gifts. Online spending is expected to exceed in-store for the first time. In addition to gifts for others this year, spending on experiences and self-gifting increased. Explore more consumer spending trends in our 32nd annual holiday survey.