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Perspectives

Improving retail sales effectiveness

Video with Jeff Simpson, director, Deloitte Consulting LLP

Some retailers act as if their e-commerce business and in-store business are entirely separate. But in reality, it’s the same customer who’s buying online and in stores. One of the most powerful things a retailer can do is to bring their siloed data sets together to better understand their customers and persuade them to buy. Here’s our take.

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