Perspectives

What type of analytics story are you telling?

Excerpt from 'Keeping Up with the Quants,' by Thomas H. Davenport and JinHo Kim

Data and analytics-based stories are important to organizations. This excerpt outlines six types of quantitative analytical stories and how to tell them.

Telling a story with data is probably the best way to communicate results to non-analytical people. Stories are, of course, how numbers talk to people. There are at least six types of quantitative analytical stories.

  • The CSI story
  • The Eureka story
  • The mad scientist story
  • The survey story
  • The prediction story
  • The “here’s what happened” story

To learn more about the six types of analytical stories download the article.

Reprinted by permission of Harvard Business Review Press. Excerpted from Keeping Up with the Quants by Thomas H. Davenport and Jinho Kim.

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More about the author, Tom Davenport

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