Celebrating 15 years of Wisconsin 75

Powering our economy, strengthening our community

Companies in Wisconsin’s private sector play a key role in powering the state’s economy and communities. For the 15th year, Deloitte is recognizing 75 of the largest and most successful private companies—the Wisconsin 75—for the impact they make.

The past, the present, and the future of Wisconsin 75

Private companies play a critical role in Wisconsin’s economy. They provide a stable foundation during challenging times—nearly 25 percent of the companies on the 2017 list are 100 years or older. These companies are also and engine for growth and innovation. Nearly 60 percent of the companies on this year’s list reported year-over-year growth.

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And the winner is...

Rank Company name City
1 Northwestern Mutual Milwaukee
2 SC Johnson & Son, Inc. Racine
3 American Family Insurance group Madison
4 ABC Supply Co. Inc. Beloit
5 US Venture, Inc. Appleton

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View the full list of the 2017 winners

Strategic priorities

Over the next 12 months companies on the Wisconsin 75 list plan to grow by focusing on three key strategic priorities to help push the state forward.

Top three strategic priorities for the next 12 months:

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Giving back

Private companies not only power Wisconsin’s economy, they play a critical role in our communities. That’s why the Wisconsin 75 program recognizes more than just revenue. We also highlight the many ways private companies give back to their communities.

Distinguished performer award

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WI 75 eligibility requirements


Must be headquartered in Wisconsin. 


Must have a majority ownership (50+ percent) by an individual(s), family, employee stock ownership plan (ESOP), or private equity firm. Public companies (i.e., a company whose voting stock is listed on any exchange or actively traded over the counter) are eligible when greater than 50 percent of the value or vote of the shares are owned by individuals, family, ESOP, or private equity.


Must have a minimum of $50 million in annual sales revenue. The top 75 companies will be ranked by sales revenue. Parent companies must submit an aggregate figure that includes subsidiaries; do not submit separate forms for each subsidiary. Annual sales revenue should be the amount reported on the company’s financial statements. The information provided is kept confidential by Deloitte LLP.

Type of business

Excludes cooperatives and accounting, tax, legal, and consulting services companies. Each company must designate a primary industry on the nomination form to be considered.

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Read the Milwaukee Journal Sentinel coverage.

Contact us with questions or for more information on nominations for the 2018 program.


Winners circle

The Wisconsin 75 program has been recognizing the achievements of Wisconsin's top privately held companies since 2003. Check out our recent program lists.

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Past winners:






2017 Wisconsin 75 | Celebrating top private companies in WI

Fifteen years of Wisconsin 75

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